Do what you love: Acute Designs

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Regina Morrison is the owner of a small handmade accessories business, Acute Designs, and a freelance writer. She recently escaped her 9-5 job and is actively pursuing a life as a handmade business owner. Read about her journey and business on her blog, where she posts daily. She currently lives in San Diego with her husband and two crazy dogs.

1. Tell me how and when everything started.
A little over a year and a half ago, I was stuck in a 9-5 j-o-b that I loathed.  I felt trapped because I needed a paycheck, and I was constantly searching for a way “out.”  I was busily writing and blogging {while at my day job} and one day decided to start an Etsy shop as a hobby.  I had no idea where I wanted the business to go, but I soon knew that I wanted it to be more than a hobby.  I spent the next year working at my 9-5 and honing the business and designs.  Last November I quit my job and am now my own boss.

2. When did you first know that you wanted to be your own boss?
I guess on some level I have always known.  I have been lucky to have really amazing bosses throughout my working life, yet I always got sick of being told what to do – no matter how tactful they were in their delivery.  I love having to put all the pressure on myself and I love making my own schedule.

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3. If you weren’t a business owner, what would you like to be doing?
I have tried a lot of other things and this is the only thing that has enabled me to be content in my work!

4. Tell us about your fabulous store and what products or serviced do you offered?
Acute Designs is a small handmade accessories business.  I specialize in hair accessories {for brides or everyday} and simple costume jewelry.  All items are designed and hand crafted by me and I love to utilize vintage pieces and styles in my work.

Over the summer, one of my goals is to expand my line with some prints and pet items….both of which are a deviation from the hair accessories and jewelry, but your home and pets need accessories too!

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5. How would you describe your personal style?
I am pretty casual.  I like to look cute, but not fussy and I almost always wear black, gray, or white.  I have been slowly adding more color into my wardrobe {and my home}, especially this summer when color is so big.

6. Who is your favorite designer?
I don’t have one in particular….I love the handmade and indie business movement and am always on the lookout for new and fresh material.  I love, love, love EmersonMade – their designs are gorgeous and their business is an inspiration to small business owners like me.

7. Are there any special projects you would like to work on?
My home and pet line, which I plan to work on this summer if time permits.

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8. Which magazines do you read? Which magazine is your favorite?
I read InStyle, Real Simple, Rolling Stone, Cooking Light, and many others.  I don’t have one favorite and find that I easily get sick of magazines, so I like to buy different ones every month.

9. What do you see on stores that you think is really great? There is so much – I cannot narrow it down!

10. What do you do in your down time?
Walk my dogs, hang out with my husband, and work – seriously.  I love to work and find that when I am not working on my business, I am bored :).

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11. What motivates you? The desire to be successful.

12. What’s next for you? Like I said before, I am working on a few prints for the home and my pet line.  I am also working on a healthy eating e-book which I hope to debut in August.


Thanks to Regina of Acute Designs for sharing her story. You can visit Acute Designs for more info!

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Images by Acute Designs

Author: Rose Wheeler

Hey, I'm Rose! I work with words on a daily basis as a content manager and writer. When I'm not working with my awesome clients, I enjoy cooking, yoga, styling, blogging and curling up with a good book.

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