Fashion Week San Diego Designer Spotlight: Creative Fashionista

Happy Monday, lovelies! In honor of Fashion Week San Diego, all week I’m going to be featuring local designers and fashion entrepreneurs who will showcase their work to the public during multiple special events for seven days in downtown. A runway show, beauty exhibit and more will also be featured in the week-long event dedicated to San Diego style. Read on!
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Creative Fashionista | Whitney Francis |

Tell me how and when everything started.
In high school is when it all started. I needed to find my creative place and what I wanted to do in life. I ended up in a sewing class and through my teacher I became inspired and enthusiastic about sewing and fashion. She helped me get in contact with some of the right colleges to get my career in art.

When did you first know that you wanted to be a business owner?
I attended college, worked in retail as an associate and a personal stylist, and freelanced for several clients. I also did some volunteer work that led to the opportunities to show my collections at events such as Project Ethos, THREAD and Princess Project. I am a self-starter and enjoy creating new designs for customers. Connecting with the individual is how I express myself and freelancing is the path I’ve chosen.

Where do you get your inspiration for your shop?
Creative-Fashionista is both my company name and my perception of the direction that fashion will take; hand tailored and crafted fashions for each individual. I find inspiration from some of the MOST influential designers and their companies including: Free People, Cavalli/Just Cavalli, and Alexander McQueen. In addition I find that the average Indie artists at street fairs have a huge effect on my creations.

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What advice would you give someone considering a similar path?
You have to love what you do and work hard at it to succeed. When I started out, I didn’t do it for the money. You have to take every opportunity whether it’s paid or volunteering, to make those needed connections and gain experience. You have to give it your all.

What makes your company unique?
Creative-Fashionista is an eco-conscious design company. We choose to use recycled fabrics, and only purchase scraps, pieces & end bolts of premium fabrics that would normally go to waste. This makes our creations unique and one-of-a-kind pieces that are never mass-produced. Original accessories are designed from naturally beautiful elements from specially-selected shells, feathers, wood, eco-friendly leathers and repurposed items that add to the garments’ sophisticated whimsy and individuality.

How would you describe your personal style?
My designs are all about individuality, but the connecting thread throughout is my unique eye for fashion and style. Everything I create is pieced together and sewn by myself, from textiles to notions, which are picked by hand. I take pride in my work and put all my heart into each design.

“You have to love what you do and work hard at it to succeed.”

What’s next for your company?
I want to work on expanding my online boutique while continuing the search for new and unique materials to create my designs and accessories. In addition I’ll display my collections at shows and take whatever opportunities come my way.

Thanks to Whitney of Creative Fashionista  for sharing her story. See her collection on San Diego Fashion Week.

You can visit for more info!

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Fashion Week San Diego runs October 1st-7th. Visit their website to purchase tickets ($65-125): Fashion Week San Diego

Author: Rose Wheeler

Hey, I'm Rose! I work with words on a daily basis as a content manager and writer. When I'm not working with my awesome clients, I enjoy cooking, yoga, styling, blogging and curling up with a good book.

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