Seph Skerritt is a 30-year old entrepreneur with a snarky sense of humor, a penchant for technology and a love for fine clothing. He combined his passions to create Proper Cloth, a slick web-based company that sells custom fitted dress shirts. With his abs of steel and blue, blue eyes you’ll also see him modeling shirts around the website.
Q & A with Seph Skerritt:
How did you get into fashion? Tell me how and when everything started.
In 2003 I started a business that promoted night clubs. We wanted to do stuff that was new and interesting, so we would organize fashion shows and photoshoots in the middle of the club. I met a lot of emerging clothing lines and thought ‘I could do that’. In 2005 I tried designing and screen printing t-shirts. The inspiration for Proper Cloth came when I was working in Shanghai in 2007 and experienced custom clothing for the first time. It solved a real problem I’ve always had. I started the business in 2008.
When did you first know that you wanted to be in fashion?
I’ve always been a fan of design and aesthetic. I love it when form and function come together.
If you weren’t in the fashion industry, what would you like to be doing?
Probably an internet startup in Silicon Valley.
Tell us about your fabulous store and what products or services do you offer?
Proper Cloth offers premium quality dress shirts for men. We’re unique in that we hand make all of our products to order. We’re set up to provide men exactly the shirt style they desire in exactly the right size. As an internet based business, we’re convenient and efficient. There’s something for every budget. We can get you into a custom shirt starting at $90. We also make sure to carry the fabrics that men want right now like wintery plaids. We also have a grey blue cashmere dress shirt that is sooo soft. It’s the top of the line. Women will want to snuggle.
How would you describe your personal style? Preppy rock and roll.
What motivates you? I want to make history.
What’s next for you? I have a big vision for Proper Cloth. This has only begun.
What do you do in your down time? Exercise and enjoy New York nightlife.
Thank you to Proper Cloth for taking the time to talk to Unik Apparel Style!