Today’ s, Do What You Love feature comes from Yvette Craddock the Founder and Style Director of StyleFolioJewelry.com.
A few notes about Yvette Craddock:
She has worked as an image consultant, stylist, fashion journalist and fashion editor in the Phoenix, Arizona, area and has appeared on several networks, including TLC, as an industry expert. Her background includes merging runway with theater to create fashion shows on an elevated sensory level. She served on the board of directors for the Los Angeles Chapter of Association of Image Consultants International (AICI) and was a co-founding member for the Phoenix chapter. Her credits also include interviewing fashion legends such as Oscar de la Renta and Diane Von Furstenberg as well as introducing the Tiger Woods Nike Golf Collection and Malia Mills swimsuit line to Phoenix.
How did you get into fashion? Tell me how and when everything started.
It started when my parents accepted an invitation for me to begin modeling in grade school. The intent was to help me to overcome my shyness and try something new. Little did they know that I was instantly hooked on the fabulous clothes (all designer names) that I was modeling. By the way, their idea worked. My coy nature was cured and my appetite for fine designer fashion grew.
As I own clothes, mixing periods and coordinating every accessory detail. As I reflect on how I evolved as a person, so did my style. By the time I became a teenager, I was already quite experimental with fashion. I started designing my style journey, my stilettos were always high, my colors bold and my jewelry chunky and bold. By the mid-90’s, I began casually collecting statement jewelry pieces. As time passed, my fervor for jewelry escalated.
When did you first know that you wanted to be in fashion? By the time I was a teenager.
If you weren’t in the fashion industry, what would you like to be doing? Well, I’m doing that too. Years before launching StyleFolioJewelry.com, I established my career in the advertising industry as the founder and owner of a multi-award winning agency. I yearned for more ways to expand my creative expressions and StyleFolioJewelry.com gave that avenue.
Tell us about your fabulous store and what products or serviced do you offered? StyleFolioJewelry.com is dedicated to bold, modern and luxurious statement jewelry created by me and three other artists. Only one of each piece is offered and is exclusively sold online and at private trunk shows at this time. The jewelry is divided into seven distinctive collections. The designs are for females and primarily comprised of exquisite gemstones. Each piece pays particular attention to detail in regards to design and components.
The site is completely revolutionary because it contains exclusive shopping and style tips such as facial shapes, skin tone and wardrobe assistance for each piece. I am proud to give women information that makes a complete difference in how they shop, look and feel. There is not another known source providing women the type of tools that StyleFolioJewelry.com gives them.
I have a charity program, ‘Purge to Splurge,’ that is structured to reward shoppers for donating jewelry to help less fortunate women and who in turn receive a discount on new jewelry if they so choose. I spend my time to work directly with these beneficiaries as often as possible.
How would you describe your personal style? Alluring and sophisticated with a dramatic edge.
Who is your favorite designer? I love several – Oscar de la Renta, Versace, YSL, John Galliano, Balmain, Valentino, Alexander McQueen and Roberto Cavalli. However, Donna Karan is my designer of choice for beautiful, wearable and sophisticated clothing to match my range of lifestyle attire needs.
If you had a choice of all designers in the world, who would you prefer to work for? Why? Christian LaCroix. His command of color, pattern, texture in his haute couture designs send my sensory circuit board into oblivion. I am consistently mesmerized by his deft, artistic vision. I know that under his tutelage, my design aesthetic would take a completely new level. It is so sad that his creative contributions are now absent from our world.
Are there any special projects you would like to work on? Creating a short fashion film would be fun.
Which magazines do you read? Which magazine is your favorite? It’s a long list. I read the standards (W, Vogue, Elle, Bazaar, and Marie Claire), Essence, Step, Interior Design, GenLux, Grace Ormond Wedding Style and certain publishing entities’ (Modern Luxury, 944, Greenspun, Niche) individual market offerings. Online publications like Dazed Digital capture my interest and time as well. Right now my favorite is V.
What do you see in stores that you think is really great? Barney’s New York (any location) has a way of capturing my imagination and spirit. Every detail of their stores’ interior is an adventure in visual exhibitionism.
What motivates you? Vision, ambition and determination are part of my DNA. Exploring my creative expanse is like breathing air – a necessity.
What’s next for you? Where do I begin…It is a watch and see situation.
What do you do in your down time? Since my work isn’t really my work, it flows into my downtime. My downtown also includes exercising, reading, writing, watching movies, traveling, painting, playing music and spending time with my loved ones.
Big thanks to Yvette for taking the time to talk to Unik Apparel Style!