Nevita is an indie shop for hand knitted fashion scarves and hats. Nevena the owner of Nevita has been knitting since she was a young girl. It’s her passion! She loves to sell her handmade creations, so she can share her joy and how cozy & soft they are. Nevena has a one year old daughter and they enjoy spending time with the family and traveling abroad.
1. Why and when did you started Nevita?
I’ve always wanted to open a store and sell my hand knitted scarves, gloves, hats and more. However, my full-time job, and pregnancy didn’t bring enough confidence in this picture. When my beautiful daughter came to the world, she brought new hope and faith in myself.
I found knitting and crochet sections. I was happily surprised that people were selling so many handmade creations. At that time the idea that Etsy is an easy way to create and maintain a shop came into play. With Etsy, I figured, I wouldn’t have to care about renting and maintaining a physical shop, and at the same time I’d have flexible working hours. Now I’m a stay at home mom. I enjoy spending time with my baby daughter, my knitting and promoting Nevita via interesting online tools.
2. What inspires your work?
When I was a young girl, my mother kept telling me to wear scarves so I wouldn’t get cold. I hated scarves! Until the day I knitted myself a very colorful, soft and pleasant to touch scarf. My classmates loved it. That motivated me to make more scarves. Scarves could be joy, emotions, good-looking and fun.
I have knitted so many Trendy Neck Warmers (Knitted Cowls), also just the modern fingerless gloves and hats. Now I am motivated by my daughter’s smile and the look in her eyes. In addition, when I reflect on the results of my handmade creations I’ve made during the years, I get a good feeling of accomplishment, and I want to do more.
3. What is your favorite movie or tv series taking place in NY and why?
I love “Sex and The City” the tv series. I’m a big fan! I actually went to the premiere of the movie. The four girls are so trendy and chic that I can’t stop watching it. SATC shows what is trendy and what makes your outfit stand out from the crowd.
4. What’s the first thing that pops into your head when you think about NYC and why?
As a shopaholic, the first thing that pops into my head is the glamorous shopping streets the Fifth and Madison Avenue. Madison Avenue is identified as “the fashionable road.” In this area is where most of the very well-known fashion designers, jewelers and upper class hair salons are located.
5. What’s New York to people living in the US?
I think it’s the craziest and busiest place, where everything is moving very fast.
6. If I say Italy, you say…?
Rome. I was in Rome two years ago. It’s my favorite city in Europe. It is so beautiful and well-organized for tourist with the little hip hop buses, English-speaking customer service and thousand of people queueing in front of the Coliseum.
Thanks to Nevena for sharing her story. You can visit Nevita for more info.
Images by Nevita